Engagement Analysis
Deep dive into subscriber activity patterns
Monthly Churn Rate
2.3%
Industry avg: 3.5%
Avg CTR
3.5%
+0.3% from last month
Avg Clicks/User
2.8
Per active user
Inactive (30d+)
450K
Need re-engagement
Engagement Score Distribution
High (80-100)250,000 (10.0%)
Medium (50-79)1,200,000 (48.0%)
Low (0-49)1,050,000 (42.0%)
Activity Patterns (24h)
Peak engagement times throughout the day
Peak Time: 6:00 PM - 9:00 PM • Best time to send campaigns
Cohort Retention Analysis
Activity retention by signup month
Churn Breakdown
Inactive 30+ days
Last activity over a month ago
450K
18% of total
Inactive 60+ days
At risk of permanent churn
180K
7.2% of total
Inactive 90+ days
Likely churned permanently
50K
2% of total
Re-engagement Recommendations
High Priority
Target 30-60 day inactive users with personalized campaigns
Medium Priority
Send special offers to low engagement subscribers
Optimization
Schedule campaigns during peak times (6-9 PM)